shamu_webster.jpgMedia, Information and Publicity Minister Cde Webster Shamu has challenged public relations practitioners to compliment government’s efforts in calling for the removal of sanctions by speaking passionately about the country’s positives.

Cde Shamu said this during the Zimbabwe Institute of Public Relations Graduation ceremony held in the capital.


The challenge by Cde Shamu to the public relations practitioners comes at a time when the country has been receiving negative publicity from the international community.


Cde Shamu said our country depends on public relations personnel to reverse the negative image that has been brought about by the country’s detractors. He urged PR practitioners to research more about the country and to speak passionately and positively about it.


“The country desperately needs investment and almost every sector needs to be upgraded, in that light PR practitioners should compliment government’s efforts in calling for the removal of sanctions,” said Cde Shamu.


Zimbabwe Institute of Public Relations President Mr. Daniel Kwaramba said his institution is on a drive for membership and more needs to be done to inculcate better knowledge to those enrolling for the diploma.

Among the students who received the diploma certificates were ZBC News’ Bruce Chahwanda and Clarkson Mambo of New Ziana who also won the best student award.


The Zimbabwe Institute of Public Relations has not been spared by the illegal sanctions that have affected most strategic sectors in the country.


The operations of the institution were adversely affected hence the membership drive that the PR Institution has embarked on.