The Standard Association of Zimbabwe (SAZ) is hosting the 5th edition of the Business Leaders Conference in Victoria Falls with calls for the industry to prioritise standards as the country pursues its vision of becoming a middle income economy by 2030.

In her address, SAZ Director General, Dr Eve Gadzikwa noted that standards are critical in the realisation of the middle income economy status.

“Zimbabwe is targeting to increase foreign direct investments (FDIs) and to build a competitive private sector, so it should harness standards so as to make its products attractive on the international market,” she said.

“Zimbabwe’s vision to become a middle-income economy by 2030 is achievable if the nation adopts a shared future, invests in productive sectors and implements policies that encourage investments,” Dr Gadzikwa added.

Institute of Chartered Accountants Zimbabwe (ICAZ) President, Mr Tapiwa Chizana urged the business leaders attending the conference to embrace transformational leadership and embrace standards in order to attract more FDIs into the domestic economy.

“Adherence to standards is a must if the country is to increase foreign direct investment inflows. As leaders, our role therefore is to lead in a manner that promotes competiveness and business growth,” he said.

The 5th edition of the Business Leaders Conference running under the theme: ‘Standards Create Shared Future for Sustainable Socio-Economic Development,’ will see delegates deliberating on the role of standards in facilitating access under the Africa continental free trade agreement, procurement standards and strategies to enhance the competitiveness of the local private sector.