The call for the Asian governments and all other rhino products source markets to put up a strong campaign against rhino horn trade in their countries was made at the first ever Rhino Day commemorations in Harare.
Guest of Honour at the event, Environment and Natural Resources Management Minister, Cde Francis Nhema, said poaching remains the largest threat to rhino survival with Zimbabwe having lost 66 rhinos to poachers from last year to date.
This has left the rhino population which stands at 700 under threat of extinction.
He said communities and governments should start working together to halt the current wave of poaching and reduce the demand of rhino horn so as to salvage the rhino from extinctionâ€.
Parks and Wildlife Board Chairperson, Mr. George Pangeti, encouraged communities including the Asian governments to spread the message that there is no scientific evidence to support the belief and claims that the rhino horn possesses medicinal or magical properties as the horn is composed of same material as finger or toes nails.
The major challenges currently threatening rhino survival are high demand for the horn that is fuelling poaching and illegal trade.
The sentences imposed on offenders are also being viewed as not deterrent enough while law enforcement agencies also lack resources to combat the vice.