Despite the emergence of other musical genres in the country over the years, reggae music has stood the taste of time, becoming a lifestyle for many in the country since it was introduced by the late Bob Marley in 1980.

About 6 decades ago, reggae music was born out of a raging lot of Jamaicans including the Wailers band that was started by Bob Marley, Peter Tosh and Bunny Wailer with the message of liberation, peace and love.

This genre managed to grow out of the boarders of the Caribbean nation and reached Zimbabwe where it has become a culture for some of the locals who have adopted Rastafarianism.

It is that transformation from being a mere music genre to a lifestyle pattern and cultural practice that saw people imitating the dressing, food, and Rastafarian language that made reggae music so popular and unbeatable.

One of the elders in this music genre drummer Trevor Hall, also known as Ras Jabulani says reggae since its inception became a culture celebrated worldwide and today the reggae beat lives on.

Another reggae artist Shiloh Binjamin Shimon added reggae music was a vehicle used to liberate Jamaicans and should be celebrated.

The 1st of July was set aside as international reggae celebration day to commemorate the impact of reggae culture worldwide and its impact in using the power of music, media and ICT to unite nations.

Last year, the United Nations added reggae to a list of international cultural treasures deemed worthy of protecting and promoting.