Norton based manufacturer of export for executive men’s shoes has sounded alarm bells over lack of suitable locally produced raw materials for the firm’s brand of shoes.

A local shoe manufacturing firm has the potential to produce 1 500 pairs of export quality men’s shoes at peak per day, but owing to a combination of factors, production levels have gone down to as low as 75 pairs a day.

A large part of the firm’s machinery is lying idle in the factory.

Production director, Mr Fradreck Chivhima says almost over 90 percent of the raw materials for the firm’s products are imported and with the prevailing liquidity crunch procurement of the materials has become a challenge.

The imported raw materials include a specially processed brand of leather from Ethiopia, glue from South Africa, granules for soles, as well as trims that are imported from Portugal, making production costs higher.

He also attributes viability challenges to the influx of second hand and counterfeit shoe brands flooding the local market.

The little of what the firm currently produces is usually taken up by local top notch retail stores.