Parastatals under the Ministry of Information, Publicity and Broadcasting Services have been challenged to come up with communication strategies that protect, promote the image of the Second Republic and clearly outline its needs so as to achieve Vision 2030.
Industry leaders from state media, parastatals and others media houses came under one roof for the 4-day strategic planning workshop being hosted by the Ministry of Information, Publicity and Broadcasting Services in Harare to present their expectations towards building a balanced media strategic plan that can deliver positive results in line with the new dispensation’s Vision 2030.
Officially opening the strategic planning workshop, Minister Monica Mutsvangwa told the parastatal bosses and management that in an effort to build sound communication their contribution or input should be guided by President Emmerson Mnangagwa’s vision and his government pillars of the Transitional Stabilisation Programme and austerity for prosperity drive.
Minister Mutsvangwa advised the captains of the media industry that the information revolution has seen the proliferation of social media which has both positive and negative effects, hence cannot be ignored by the communication strategy in this day and age.
The Permanent Secretary in the Ministry Mr Nick Mangwana appealed to media houses to shun propaganda and misinformation but to come up with strategies of disseminating information in a way that promotes President Mnangagwa’s reform agenda and mobilise the masses to play their role towards Vision 2030.
The official opening of the four day strategic planning workshop was graced by Chinese Acting Ambassador to Zimbabwe Mr Zhao Baogang who donated computers and laptops to capacitate the Ministry of Information, Publicity and Broadcasting Services information department.
At the end of the workshop, the Ministry is expected to come up with three key documents, the Ministry’s Strategic Plan, the Integrated Performance Agreement and the Permanent Secretary’s Performance Contract.