Tourism and Hospitality Industry Minister Walter Mzembi says the Head of State and Government and Commander-in-Chief of the Zimbabwe Defence Forces, President Robert Mugabe, is part of the brand called Zimbabwe.
Cde Mzembi was speaking in Germany at a recent meeting of the Institute of Cultural Diplomacy of the Berlin International Economic Congress.
In his presentation, Minister Mzembi said Cde Mugabe embodies the aspirations of Zimbabweans as he is the choice of the masses.
He said President Mugabe is a man of peace who extended the hand of reconciliation to former white colonizers at independence.
Cde Mzembi took a swipe at the west for disputing the results of Zimbabweâ€™s electoral processes, noting that this amounts to rejecting the elected leadership which is part of Brand Zimbabwe.
He denounced the illegal western sanctions imposed on Zimbabwe describing them as a stigma obstructing the brand that Zimbabwe is.
Cde Mzembi said there is a new scramble for Zimbabweâ€™s natural resources, adding that even though the country has budgetary constraints, Zimbabwe is a rich nation.