ZBC’s Power FM radio station says it is partnering with the corporate world in increasing brand visibility through live shows across the country.
In a bid to increase its brand visibility ZBC’s Power FM radio station says it is partnering with strategic corporates in doing live shows.
The initiative is also designed to allow the station to interface with its listenership.
Power FM executive producer continuity and programming Mr Tinashe Chikuse told ZBC News in an interview during a live broadcast at the recently opened OK Zimbabwe shop, that they are in partnership with OK Zimbabwe to increase their brand’s visibility.
Radio Zimbabwe, SFM and National FM are some of the national broadcaster’s radio stations that have also embarked on outreach programmes in order to interface with listeners and for revenue generation.