A local poet, Obert Dube has come up with a poem entitled: ‘Sekwenzakele,’ which carries the message about the impact of digitalisation on local artists.

As the digitalisation project gathers momentum, some local artists are already playing to the tune and preparing content that will be used when the national broadcaster, ZBC launches new television stations.

Victoria Falls based poet, Obert Dube has come up with his new poem, in which he highlights that people should showcase their talents on the new television channels that will be brought about through the digitalisation programme.

“What people need to understand is that you can make a lot of money out of this industry. In fact, we will no longer need to be sending our CVs all over because the digitalisation programme is coming with a lot of business opportunities for us,” he said.

Dube is however worried that the turnout for content creation meetings by his counterparts is still far below his expectations despite the benefits of getting all issues clarified by officials in the Ministry of Information, Media and Broadcasting Services through face to face interaction.

“I want to encourage my counterparts to come out in numbers for all these meetings. Last time they came to Lupane and we had the opportunity to interact with the Deputy Minister and the Permanent Secretary. That way you get all issues clarified from the horse`s mouth,” Dube added.

The 32 year old artist who has performed at various arts and culture exhibitions in Zambia, Botswana, South Africa and Swaziland is also a prominent personality in most of the events held in Matabeleland North Province.