The fruit processing plant in Norton has an annual output of 6000 tonnes of fruit pastes and purees which are in short supply on the regional and international market.

The plant is an example of value addition as enshrined in the ZIMA SSET economic blue-print which all sectors of the economy should emulate for sustainable economic growth.

Under ZIM ASSET, government came up with four clusters that are meant to drive the country’s economic growth and create employment.

Value addition and beneficiation is one of the clusters which the private sector and state-owned firms are embracing as a way of earning the country foreign exchange after exporting goods.

The Norton fruit processing plant is one such example of value addition as it processes various fruits from guavas to tomatoes into fruit pastes and purees.

Products from the plant are on high demand in neighbouring SADC countries which is critical for foreign exchange and the company is exploring other markets beyond the regional trading bloc.

The plant is owned 70 percent by Schweppes Zimbabwe, while ARDA has a 30 percent stake which also bears testimony to the success of public private partnership.