The Ministry of Tourism and Hospitality Industry is set to launch the National Association for Women in Tourism (NAWT) with a mandate to represent women in the hospitality sector, create equal opportunities for women working in the industry and to inspire increased entrepreneurship.

The travel and tourism industry has been proven to provide women with more opportunities for empowerment compared to the other sectors of the economy.

According to the International Labour Organisation (ILO) 2010 analysis of hospitality sector, women made up between 60 to 70 percent of the labour force in the hotel sector.

With a view to empowering women in the tourism sector and to increase their contribution to the broader economy, the Ministry of Tourism and Hospitality Industry and other partners will be launching the NAWT in the tourism in Harare on the 24th of July.

Women in the tourism sector in Victoria Falls commended government for the initiative and stressed the fact that there is room for improving tourism’s empowerment of women.

“We are excited about this development the association was certainly long-overdue. It’s our hope that this body will play a critical role in inspiring entrepreneurship and creating opportunities for women in the tourism sector,” said some of the women in tourism.

According to the World Bank among some of the persistent challenges in the tourism sector include, a high degree on gender stereotyping with women often to be concentrated in the lower-paid clerical jobs, limited access to financing to start a business and fewer women in decision making roles.