The nation branding initiative being piloted in Mashonaland West province has moved a gear up as the province has managed to come up with documentation that provides its socio, economic and cultural profile.
The branding project is a programme being run by the Office of the President and Cabinet’s Public Affairs department.
It is aimed at stimulating inward investment, boost exports and attract tourists and give a positive image to the country.
The Minister of State for Mashonaland West Provincial Affairs, Cde Webster Shamu said nation branding will unlock investment and other opportunities for the country.
The nation branding pilot project is being implemented through a rapid results approach initiative with results expected within 100 days.