The government has urged television content producers to ensure that the country has enough broadcast content when the industry is fully digitalised.

This was said by the Minister of Information, Media and Broadcasting Services, Dr Christopher Mushohwe during a meeting with content producers in Bindura.

A high powered Zim Digital migration team led by Minister Mushohwe was in Bindura on Monday for a meeting with local content creators.

Dr Mushohwe was accompanied by his deputy, Cde Thokozile Mathuthu; the Permanent Secretary in the ministry, Mr George Charamba and officials from Transmedia, the Broadcasting Authority of Zimbabwe (BAZ) and the Zimbabwe Broadcasting Corporation (ZBC).

“The digitalisation programme will see several benefits to both viewers and players in the broadcasting industry,” said Dr Mushohwe.

Mr Charamba said the successful implementation of the country’s digitalisation programme will go a long way in decolonising the broadcasting industry.

ZBC Acting CEO, Mr Patrick Mavhura encouraged content creators to produce content that tell the Zimbabwean story, while BAZ CEO, Mr Obert Muganyura appealed for the timeous release of funds to meet set targets.

The digitalisation exercise will create room for 12 television channels of which six will be owned by ZBC and the remainder by private  broadcasters.