A local organisation has kick started a campaign to conscientise men on the importance of sanitary wear as well as assist girls from underprivileged backgrounds to access them.

The initiative rolled out by ZIMWANA Worldwide seeks to ensure sanitary wear, generally unavailable in many rural areas, becomes accessible to young women.

The organisation recently held a drive where they sought to have men understand the role that they play in the provision of sanitary wear for the girl child and even their wives.

ZIMWANA Worldwide executive director Pastor Rumbidzai Kamba says the provision of sanitary wear must encompass men as they are usually the breadwinners, adding that the use of old cloths, maize stalks, leaves and cow dung by girls has long term social and health implications.

Statistics have shown that over 40 percent of rural shops do not sell sanitary wear, with 20 percent of girls not attending school during menstruation.

A pack of sanitary pads sells for around a dollar in retail outlets.