The Mbada Diamonds Cup which will see all the 16 Premier Soccer League (PSL) clubs taking part and is bankrolled to the tune of US$1 million dollars is the biggest sponsorship deal in the history of Zimbabwean football and is set to change the face of the local game.
Mbada Diamonds Executive, George Manyada said the sponsorship deal is part the companyâ€™s corporate social responsibility.
He said as a local company Mbada Diamonds has a moral obligation to give back to the community.
Accepting and confirming the sponsorship and partnership PSL Chief Executive Officer, Kenny Ndebele said the league was very excited because they had gone almost five years without a 16 team tournament.
The Mbada Diamonds Cup has become the biggest and richest sponsorship in the history of Zimbabwean football and is expected which will transform the peopleâ€™s game.
The Mbada Sponsorship has come at an opportune time as clubs were enduring financial difficulties and the tournament is a welcome development as it covers all the 16 PSL Clubs.
The PSL struggled to attract meaningful sponsorship and it has become costly to run soccer clubs resulting in small clubs reportedly disposing their franchises.
The tournament will see the winners pocketing US$75 000, a floating trophy and US$150 000 of accommodation and air tickets sponsorship subsidy to participate in the CAF Confederation Cup.
Further, this subsidy shall be used to procure US$25 000 worth of kit sponsorship bearing Mbada Diamonds logo for use during the 2012 CAF Confederation Cup tournament.
The runners-up will pocket US$50 000.
There are also individual awards and trophies.
The tournament will bring out the best of Zimbabwean football. It is also hoped that players and club administrators will reciprocate the gesture by maintaining a high standard of professionalism and sportsmanship during the tournament.