Local authorities have been urged to use their land as a pull factor for investment.

Stories of people losing their money to land barons as well as reports of illegal land invasions testify to the inherent importance of one of council’s most priced asset called land which should be their major selling point in luring investment as it is the basis of all development.

The local authorities should also look at options of value adding the land by building and selling completed housing units to derive more benefits said property expert, Mr Cosmas Mushininga.

Government has set a target of availing over 300 000 housing units under the ZIM ASSET blueprint and local authorities have been identified as critical in this matrix.