The battle to keep Zimbabwe clean has been cited as key, particularly at a time the country is aggressively marketing itself as an attractive tourist destination.

The Environmental Management Agency (EMA) says it intends to ensure that urban areas are litter free, a development that will portray a good image to tourists.

EMA Chairperson and Clean-up Committee, Ms Barbra Rwodzi said involvement of communities in clean up campaigns will lead sustainably clean cities.

Manicaland Minister of State for Provincial Affairs, Cde Mandi Chimene said more individuals must be involved in waste collection, which apart from keeping the environment clean, will also create employment.

Cde Chimene said other countries have come up with initiatives that have seen litterbugs being punished.

The City of Mutare says in order to tackle garbage, more equipment is being acquired for timeous collections.

There is agreement that in order to reduce waste generation, initiatives such as recycling, reusing and composting materials, as a way of adding value rather than having it as a menace to the environment, must be pursued.