Government has urged Zimbabweans in the diaspora to return home and invest in various sectors of the economy for the development of the country.

The Minister of Environment, Tourism and Hospitality Industry, Cde Prisca Mupfumira is leading a delegation currently holding a countrywide Diaspora Homecoming Roadshow in the United Kingdom (UK) aimed at increasing arrivals and heightening investor appetite on destination Zimbabwe.

Speaking at a colorful Diasporas reception hosted in Leeds as part of the roadshow series, Minister Mupfumira implored upon dialogue, commonality and unity particularly in aiding achievement of the enunciated Vision 2030 of making Zimbabwe an upper middle-class economy.

Cde Mupfumira also alluded to the renewed and rejuvenated interest that Zimbabwe has been receiving since the consummation of the Second Republic which has seen major strides and milestones not only in the tourism sector but the different facets of the economy in general.

She however, lamented the missing diaspora participation and involvement in an array of investment opportunities the country proffers.

Together we can make the Zimbabwe we wish to see only if we focus on the best we can offer to our beautiful homeland. Our call is to reason together and most importantly put our heads together to strategize on the best we can all do to foster the development of Zimbabwe, particularly in attaining the vision enunciated by the President – of rebuilding and transforming Zimbabwe in to an upper-middle class economy by 2030. This can never be achieved without commonality and a shared purpose,” the Minister pleaded.


“The diaspora community has a critical role to play in the development of any country. The contribution of you people in the diaspora to tourism promotion, foreign currency generation, employment creation and the national income can be indispensable,” she added.

Zimbabwe Tourism Authority (ZTA) Acting Chief Executive, Mrs Rita Likukuma counseled the diasporas on the importance of their involvement no matter how small they view the contribution.

No investment is too small, our wish is to see all our diasporas investing and be involved in the varied opportunities that Zimbabwe offers. With the accounted diasporas population of 123 000 as reported by the United Kingdom National Statistics Office (NSO) 2018, if one of this invest as little as US$10, that will be a massive contribution,” she said.

The response of the diaspora community in Leeds, after the address by the Minister, was encouraging and raised hopes of increased participation in the development of country’s economic activity through meaningful investment from this part of the world.

The Diaspora Homecoming Roadshow series dubbed the four cities roadshow is the first for the UK, covering major cities of Leeds, Huntingdon, Manchester, Bormingham and London.

The roadshow will see Minister Mupfumira launching the inaugural edition of the ZimThrive initiative which will see a congregation of diasporas in Zimbabwe from different source markets in April 2020.

The Ministry of Environment, Tourism and Hospitality Industry through its implementing arm, the ZTA, is in the process of finalising a Diaspora Tourism Strategy that should help Zimbabwe to meaningfully tap into obtainable opportunities particularly for this market.