Players in the local tourism are calling on the government to focus on introducing incentives to increase foreign tourists’ arrivals.
Zimbabwe is ranked 33 in the world for natural resources but seats on position 117th in destinations most likely travelled.
South Africa ranks 60th and is sub-Saharan Africa’s second strongest performer next to Mauritius which ranks 41st overall.
The President of the Zimbabwe Council for Tourism, Mr Tich Hwingwiri and Zimbabwe Tourism Authority chief executive Mr Karikoga Kaseke noted for the sector to improve they look up to government to enhance incentives in order to attract more tourists to the country and boost the economy.
Minister of Foreign Affairs Dr Walter Mzembi welcoming Cde Edgar Mbwembwe who is the Minister of Environment, Tourism and Hospitality Industry, emphasized the need to work in unity for a common goal.
According to a 2015/16 international visitor survey over 90 percent of tourists would want to visit Zimbabwe again thus giving an impetus for increased brand Zimbabwe initiatives to maintain and improve the figures.