Necessity is the mother of all inventions.

In a bid to lure more customers male vendors in Harare are employing all their marketing skills that include wearing female clothes just to entice the customer.

Venturing into a business requires good marketing skills and good market penetration strategies in order to outclass and withstand competition.

Male vendors in Harare who are into selling second hand clothes have devised a method of wearing female clothes in order to woo female customers.

According to the male vendors, the strategy which serves as a way of advertising the products has paid dividend as they are able to sell over a US$100 per day.

The customers concede the strategy makes the clothes more visible since the market place would be littered with different other wares.

Blended with this advertising gimmick is of course the high pitched auctioneering all in the name of survival.