Hoteliers and tourism operators have been urged to continuously invest in the sprucing up of facilities to enhance the sectorâ€™s competitiveness on the global stage.
The tourism industry, which was allocated an insignificant US$1 million in the 2011 budget, is envisaged to play a significant role in the attainment of the projected double digit economic growth rate.
Speaking at an event organised by a local hotelier, Zimbabwe Tourism Authority Chief Operations Officer, Mr. Givemore Chidzidzi implored tourism stakeholders to channel resources towards the revamping of infrastructure and hospitality facilities in order to maximise on revenue generated from the sector.
Meanwhile, Executive Chairman of the entity, Mr. Douglas Mrewa, said the company has since embarked onÂ revamping of its facilities which will result in the introduction of modern leisure facilities and VSAT technology.
The Zimbabwe tourism sector, which is still on a recovery path, is in dire need of capital with estimates projecting over US$200 million to facelift infrastructure and install facilities for global connectivity.
The sector, which is one of the country’s economic anchors, is expected to benefit from the recent rebranding of the country from â€œZimbabwe-Africaâ€™s Paradiseâ€ to â€œZimbabwe: A World of Wondersâ€.