Zimbabwe has the potential to regain its export quota of horticultural products in the region and the European market if government and stakeholders embark on an aggressive programme to revive the once flourishing horticulture estates.

Farmers in horticulture can be the drivers of the market-driven horticulture production if they adopt the greener and sustainable ways like the use of organic based media such as pine barks and floating trays for better yields and quality.

The Agriculture Marketing Authority (AMA) chief executive Rocky Mutema says the horticulture sector, which used to be one of  the country’s biggest foreign currency earners, can bounce back to reclaim its status on the regional and European markets if stakeholders take a holistic and aggressive approach to revive the sector.

In the face of climatic change, Zimbabwe can adopt the greener and sustainable technology in horticulture which produces high and quality yields and satisfies the high demand in the European market, notes Tobacco Research Board general manager Dr Dahlia Garwe.

Zimbabwe used to be the 2nd largest exporter of horticulture produce in Africa next to Kenya in 2001 and the 5th biggest exporter into Europe.