The 2017 edition of the Hospitality Association of Zimbabwe (HAZ) Congress will explode in the resort town of Nyanga on the backdrop of renewed confidence following positives recorded in hotel occupancy.
The introduction of the univisa system and the completion of the Victoria Falls International Airport have already started paying dividend with Victoria Falls recording a 14 percent increase in hotel occupants.
HAZ President, Mr George Manyumwa said the congress comes at a time when hotel occupancy for city hotels has increased to 65 percent, while resorts have recorded 55 percent hotel occupancy.
“Our focus is to aggressively market the eastern highlands whose hotel occupancy is 40 percent,” noted Mr Manyumwa.
He however bemoaned slow progress in embracing information communication technologies (ICTs), adding that the congress is eyeing to stimulate players to use ICTs as a tool to establish competitiveness.
The congress, which will be running under the theme: ‘Embracing ICTs for Competitiveness in Zimbabwe’s Hospitality Sector,’ will see participants discussing issues based on the ease of doing business in Zimbabwe, the role of digital marketing, tax regime for tourism sector and the impact of import management measures on tourism businesses.