The Hospitality Association of Zimbabwe (HAZ) is bullish of a 70% room occupancy level by year end following a strong performance by the tourism industry during the first half of 2017.
Room occupancy in Victoria Falls stood at 58% during the first quarter of 2017 and is projected to maintain the upward trend.
HAZ Victoria Falls Chairperson, Mr Christopher Svovah said it is encouraging that most players in the resort town have begun phased refurbishment of their products to ensure that they are well positioned to meet the increase in demand for rooms.
During his recent visit to the resort destination, the Minister of Tourism and Hospitality Industry, Dr Walter Mzembi acknowledged that the destination might face a rooms deficit given the continued influx of tourists to the destination.
Victoria Falls is currently in its peak season with most players reporting substantial business. The tourism sector racked in $890 million last year and expectations are high that the industry will break the $1 billion mark by year end.