The Permanent Secretary in the Ministry of Information, Media and Broadcasting Services, Mr George Charamba says the government will soon launch the command content creation (CCC) programme similar to command agriculture which will be key to the success of the digitalisation programme.

Addressing content producers from Mashonaland East Province in Marondera, Mr Charamba said the CCC concept is meant to empower content producers as market for their content will be guaranteed.

He said the government is also set to introduce a uniformed forces channel under the digitalisation programme which will be dedicated to content produced by security forces.

Acting ZBC CEO Mr Patrick Mavhura said ZBC has done a lot in terms of content production, adding that the company is ready to work with external content producers to produce their programmes as the company prepares for the digitalisation programme.