The government has committed itself to consolidate the gains made in the tourism sector, which have seen the country emerging as a preferred tourists’ destination, with calls for stakeholders to complement the ongoing efforts in promoting domestic tourism.
Recent awards, such as the Pacific Travel Writer’s Sustainable Destination of the Year and the Lonely Planet’s 2019 Must Visit Destination awards, have been viewed as testimony of strides made by the country in reclaiming its position as a regional tourism hub and an attractive global tourism destination.
Information, Publicity and Broadcasting Services Minister, Cde Monica Mutsvangwa, who was recently in the resort town of Victoria Falls, said the continued rebound of the hospitality sector is encouraging government’s commitment to consolidate the gains made so far.
“We are excited that tourism is booming in Zimbabwe and the figures here in Victoria Falls are encouraging and we need to consolidate the gains that have been made so far in the sector.,” said Cde Mutsvangwa.
Minister Mutsvangwa also made a passionate plea for players in the sector to come up with an affordable pricing regime which supports the current drive in promoting domestic tourism.
Indian Ambassador to Zimbabwe, Mr Rungsung Masakui is bullish of the continued rebound of the country’s tourism sector and stressed the need for Zimbabwe and India to deepen cooperation in travel and tourism industry.
“There is huge potential for Zimbabwe’s tourism industry, and as Indians, we look forward to cooperate with the stakeholders in the industry to boost arrivals from India and to promote cultural exchange programmes,” said Mr Masakui
Zimbabwe’s tourism capital, Victoria Falls, was the ideal holiday destination for many adventure seekers looking for an ideal African experience during the Independence and Easter holidays, with the popular Boma dinner and drum show being the centre of attraction for many international and domestic tourists.