Government is targeting to reduce revenue losses incurred through ballooned statistics of Zimbabwean nationals who are opting for regional and international destinations.
The story of the existence of dinosaur foot prints in Zimbabwe which was aired on this station last year was met with mixed reactions from the public.
Some questioned why such a heritage had been kept from the public eye for a period exceeding two decades, while others dismissed it as a hoax.
That most Zimbabweans were not aware of the existence of this world class heritage reflects the general lack of information ordinary people have about the country’s attractions.
Such gaps are also evident through lack of awareness of the existence of a beach in Binga.
Coupled with the high costs associated with travel and accommodation in most resort towns, the local tourist has found it difficult to enjoy these attractions, as a result a sizeable number opt for regional and international destinations.
2016 figures show 2.7 million Zimbabweans travelled to South Africa compared to 700 000 received from that source market, reflecting a net negative travel that costs the nation millions in revenue.
To cap further losses, government is now spearheading a campaign to promote domestic tourism.
Currently tourism authorities are working on a survey to ascertain the exact figures on losses incurred through this net negative travel which is expected to be finalised in the second quarter of this year.
Domestic tourism holds potential for quick wins in the tourism sector.
Drawing lessons from the South African market, the industry is contributing over $5 billion in revenue which translates to a contribution of 73 percent.
But in order to successfully roll-out the plan, there has to be enhanced buy-in from various stakeholders to ensure that bottlenecks around pricing and accessibility are effectively addressed.