trust chikohora zncc.jpgThe Franchise Association of Zimbabwe has been re-launched in a bid to enhance the expansion of business opportunities and provide greater participation through brand promotion ‘pan –African’.

The re-launch of the franchise association comes at a time when the economy is in the recovery mode with projections of 9.3 % growth rate this year.

In an interview on the sidelines of the launch,  Zimbabwe National Chamber of Commerce (ZNCC) President, Mr. Trust Chikohora said the association will play a critical role in promoting economic growth through providing a platform for the exchange of new brands among nations.

The franchise association which operates under ZNCC seeks to benefit the nation through advocacy of franchising issues, promotion of the concept and establishment of links and co-operating with similar organisations outside Zimbabwe and within the SADC region.

Franchising is a concept that ensures that individuals and corporates establish or grow their businesses after being granted permission to use well established brands.