Information, Media and Broadcasting Services Minister Dr Chris Mushohwe says the film industry is a multi-billion dollar sector which independent producers should fully embrace.

Addressing Chipinge content creators who gathered at Goldfield Shopping Mall for the ongoing Zim digital content creators meeting, Dr Mushohwe said the film industry is poised for greater transformation.

He said film industry is a multi-billion dollar industry which independent producers should embrace and run with.

Dr Mushohwe said the digitalisation programme will rejuvenate and revive other sleeping economic sectors.

Broadcasting Authority of Zimbabwe (BAZ) technical director Engineer Mathias Chakanyuka said the digitalisation programme has made great progress with two studios at Pockets Hill in Harare completed, the satellite uplink for signal distribution installed and the full digitalisation of six transmission sites.

ZBC acting chief executive officer Mr Patrick Mavhura said the government has made huge investments in the digitalisation programme and content creators should live up to government’s expectations by generating adequate content.

He added that through the digitalisation programme the film industry will become a major employment creator.

Transmedia chief executive officer Mrs Florence Sigudu Matambo said the government has made great strides to ensure the successful implementation of the digitalisation programme and called for order and collective responsibility among the content creators.

During the meeting content creators were shown the equipment which government has procured as part of the ongoing digitalisation investment.

Under the digitalisation programme, 24 new transmission sites are being constructed to augment the existing 24 ones.