Farmers have been encouraged to add value to their crop through the use of methods such as auctioning of crop on land, a concept which can bring viability to farming.
Most farmers act as suppliers of fresh produce to the various markets, which has led to low prices on their produce due to stiff competition on open markets.
However, farmers have been urged to use innovative ways to give their crop better value such as the auctioning system which guarantees the farmer better price on produce.
This was said by the Chief of Protocol in the Office of the President and Cabinet, Ambassador Munyaradzi Kajese at a cabbage auction held at his Mamro Farm in Selous.
â€œI encourage other farmers to use this method as it yields higher prices compared to just reaping and taking the crop to markets. It adds value to your crop, giving a fair price,â€ said Ambassador Kajese.
Mamro Farm auctions crops when a new field is being harvested each season.
Farmers have always lamented low prices for their produce, a fact which has threatened viability of such sectors as horticulture.
However, retailers and wholesalers normally make huge profits on the market while farmers are left with little to go back to the fields.