Facebook will introduce a new set of rules around its live-streaming feature as it increases efforts to combat hate speech aimed at curbing online violence in the aftermath of the mass shooting in New Zealand.

The social media platform said on Tuesday (yesterday) that it was introducing a “one-strike” policy to Facebook Live, where people who break the rules would immediately be restricted from using the live-streaming service for set periods of time – for example 30 days – starting on their first offence.

Before today, content that violated its policies – such as hate speech, or terrorist activity – was taken down and in some cases users were banned from Facebook altogether if they continued to commit such offences.

The platform plans on extending these restrictions to other areas over the coming weeks, beginning with preventing those same people from creating ads on Facebook.