The Zimbabwe International Trade Fair (ZITF) has bemoaned the low capacity utilisation of facilities at the exhibition centre calling for relevant stakeholders to effectively promote the Zimbabwe International Exhibition Centre.
Briefing delegates at a high level stakeholder meeting held in the capital this Monday, ZITF chairperson Ms Ruth Ncube said despite the existence of facilities that can handle huge conferences, the centre is only limited to hosting the much known trade fair and will be dormant for the better part of the year.
This situation has resulted in the centre utilising only 30 percent of its capacity.
Ms Ncube said her organisation is targeting to improve the performance of the exhibition centre and register a growth in foreign exhibitors participation to 30 percent from the current figure of 20 percent.
Meanwhile, the government says it realises the huge capacity utilisation vacuum at the Zimbabwe International Exhibition Centre and will soon be working on strategies to address the challenges faced at the centre.
The Zimbabwe International Exhibition Centre remains a key component to the country’s economic growth providing a crucial platform to promote export-oriented business as evidenced through the hosting of events such as the Mine Entra, Sanganai/Hlanganani and Asambeni.