zimtrade.jpgZimTrade says the business community should direct their efforts towards increasing export earnings through the adoption of new technology for value addition.


The business community converged in the capital to discuss ways of enhancing export earnings and as well as seeking strategies of venturing into new markets.

In an interview on the sidelines of an exporters’ conference in the capital, ZimTrade Chief Executive Officer, Mrs Sithembile Pilime, said increasing export earnings is critical for the growth of the country’s economy, hence the coming together of the stakeholders.

The ZimTrade boss said there is need for stakeholders to direct their efforts towards value-addition through the use of appropriate technology which is line with the Industrial Development Policy and the National Trade Policy.

Zimbabwe’s export earnings from regional markets increased by 20% in 2011 from $285 million in 2010 to $390 million last year failing to reduce a trade deficit of $1.4 billion.

Several topics came under the spotlight such as value-addition through technology, cost efficiency through industrial automation and addressing the supply side constraints among others.

The ZimTrade exporters’ conference is being held under the theme: ‘Building sustainable export competitiveness through science and technology.’