Hotels and lodges in Victoria Falls are more than 80 percent booked for the Easter holidays with foreign nationals accounting for the majority of the visitors.
The Hospitality Association of Zimbabwe (HAZ) says the booking are already 10 percent higher compared to last season the same period.
With the Easter holidays less than two weeks away, HAZ says the tourism sector is posed for a rebound following statistics indicating bookings are on the rise and attributed this to the re-introduction of the KAZA univisa in December last year.
The Chairperson of HAZ for the Victoria Falls region Mr Chris Svova says the introduction of new air services has also contributed to the increase in bookings as it has made the destination more accessible.
“When we look at the Easter holidays, 85 percent are international visitors and 15 percent are domestic. That trend has been continuing. What we want is to see more of the domestic maybe the challenges that are there, when you look at the macro economic situation prevailing in Zimbabwe, and that has acted as a push factor, but I think with more marketing we are going to be coming through,” said Mr Svova.
Regional travellers are mainly from South Africa but have been heavily affected by the weakening rand against the United States dollar.
Americans and Europeans constitute the highest numbers of visitors coming to Victoria Falls although there is a steady increase in numbers from Australia, New Zealand and Asian countries.