Stakeholders in the tourism sector have warmed up to the domestic tourism campaign indicating they are ready to work with the Zimbabwe Tourism Authority (ZTA) to increase activity.

Following sluggish performance of the domestic tourism market, owing to challenges like high product pricing and limited knowledge on affordable domestic packages,  stakeholders comprising hoteliers, travel and tour agents, safari operators and tourism associations have come together to map new strategies to promote the sector.

ZTA Chief Operating Officer Givemore Chidzidzi said enhancing domestic tourism is in line with the tourism ministry’s 100-day quick wins initiative.   

Industry players committed to intensify awareness create interest and hype on domestic tourism products but also asked for ZTA to assist them in lowering product pricing which has seen many locals favouring foreign destinations.

Globally, domestic arrivals exceed international arrivals by an estimated four times.

Zimbabwe’s domestic tourism market sustained the tourism industry during the years of international tourism decline from the traditional source markets partly due to the economic sanctions and travel warnings and bans as well as access problems.