Information ,Media and Broadcasting Services Minister Dr Chris Mushohwe says the digitalisation programme will play a major  role in tackling  cultural imperialism that has eroded the Zimbabwean people’s  identity and sense of patriotism.

Cde Mushohwe said this when he addressed content producers and various stakeholders in Plumtree yesterday.

The Zim Digital mobilisation meetings of content producers was this Monday (yesterday) taken to Plumtree where players in the creative industry from both Bulilima and Mangwe districts, were appraised about the ongoing digitalisation programme and government expectations from independent producers.

Dr Mushohwe said time has come for Zimbabwean cultures and languages to dominate the media space which has for far  too long been overshadowed by foreign products .

He urged independent producers in Plumtree to help bring an end to cultural imperialism and restore the identity of the local people through their creative works.

Dr Mushohwe said the government is aware that there are areas like Plumtree that are experiencing poor television and radio reception forcing them to consume media products from neighbouring Botswana.

He assured the locals that this problem will soon be a thing of the past.

The new digital system will require that viewers procure a set top box decoder to view digital television service and the government is mulling issuing the equipment to the rural folk for free while those in urban centres will have to pay a subsidised fee.