The Chartered Institute of Customer Management and the Contact Centre Association of Zimbabwe have kick-started the research process to measure performance of local companies in satisfying customer needs.

The initiative dubbed the National Customer Satisfaction Index will provide a benchmark on how customer centred industries are faring on service delivery compared to others.

National Customer Satisfaction Index representative and Select Research managing director Mr Tov Manene said intensive analysis will be conducted across 11 customer facing sectors comprising banking, airlines, retail and telecommunications among others.