eniva mutsau.jpgThe corporate world has been urged to align itself with major tourism fairs through sponsorship and exploitation of investment opportunities as a way of enhancing their image and contributing to the attainment of projected growth rate of the sector.



The call for increased participation of the corporate world in major tourism exhibition comes at a time stakeholders in the sector have intensified efforts to revive the industry, which is projected to contribute about 15% towards the national Gross Domestic Product from the current 6.5%.


Addressing representatives of the local tourism sector and the captains of the industry at a Sanganai/Hlanganani World Travel and Tourism Fair Sponsorship Dinner held in the capital, Senior Director in the Ministry of Tourism and Hospitality Industry, Mrs. Eniva Mutsau said by associating with the premier tourism fair the corporate world stands to improve their image and make meaningful contributions in the development of the sector.


“The Zimbabwe Tourism Authority views sponsorship as a key and driving force that could see our tourism sector penetrating and opening new market segments in all source markets especially in the domestic market,” she said.  


mr. cleiton schenkel.jpgMeanwhile, the deputy Brazilian Ambassador to Zimbabwe, Mr. Cleiton Schenkel expressed optimism that the 2010 Sanganai/Hlanganani World Travel and Tourism Fair will surpass last year’s in terms of participation and quality of products and services.


He said: “This is indeed a prestigious international tourism fair which gives the country an opportunity to market its tourism products and service. We are optimistic that the fair will be bigger and better.”


The Sanganai/Hlanganani World Travel and Tourism Fair has grown to be one of the prestigious international tourism fair which gives a platform for local players in the tourism and hospitality industry to market their products and services as well as enter into strategic partnerships with potential investors.


The fair, to be held from the 14th to the 17th of October this year under the theme, “Green Tourism Anchoring Economic Growth,” has seen a total of 500 exhibitors expected to feature.