Chief Mapanzure has called on companies to plough back into the communities from which they operate.

The chief said this at the second edition of the Midlands – Masvingo Corporate Social Responsibility (CSR) awards held in Zvishavane.

The companies from the Midlands and Masvingo provinces were honoured for their CSR programmes.

Officiating at the second edition of the provincial awards, Chief Mapanzure, a firm believer in environmental conservation, said the awards are significant as they come against the backdrop of corporates pledging their commitment to empowering local communities.

“The CSR awards entail organisations to embrace moral and social responsibilities,” he said.

CSR’s executive director Mr Willard Razawo said companies should strive to shift from corporate social responsibility to corporate social investment.

“In as much as we celebrate CSR we urge companies to also consider moving to corporate social investment,” he said.

Gweru based businesswoman Dr Smelly Dube who scooped the beacon philanthropy award said the award is an indication of what she has done as a commitment to better the lives of the people of Midlands.

“I am humbled by the award, it shows we are making an impact as an organisation in corporate social responsibility,” she said.

Some of those rewarded hailed the awards for setting a barometer of their community empowerment programmes.

The awards which ran under theme, “Fostering CSR in Zimbabwe to Achieve Sustainable Development”, saw several organisations walking away with certificates of appreciation.