A tobacco merchant company, Ethical Leaf Tobacco in conjunction with Vandrift Security Services Company have launched a schools’ football tournament at Chinhoyi High School that will see veteran national team coach Sunday Chidzambwa conducting coaching clinics at the participating schools.

13 schools drawn from tobacco producing areas in Makonde and Zvimba districts will battle it out in the invitational soccer tournament with hopes the games will unearth talent from rural areas.

Officially launching the tournament, the event sponsors expressed excitement at being part of the tobacco growing community saying the sponsorship is part of the company’s corporate social responsibility in areas were tobacco is grown.

Mashonaland West Provincial Minister Cde Webster Shamu who graced the occasion appealed to the sponsors to expand the programme and reach out to remote rural areas such as Siakobvu in Nyaminyami and ensure football talent in remote areas is natured for national sports development.

National team coach Chidzambwa who was unveiled as the Ethical Leaf Tobacco brand ambassador believes there is more talent in rural areas than in towns and his new role is going to give him an opportunity to unearth the talent.

The tournament will be played on a round robin basis with the best four teams making a date for the finals at Chinhoyi High School on the 10th of March.

Member of Parliament for Makonde Kindness Paradza, Dynamos yesteryear greats Misheck Chidzambwa and Murape Murape also graced the ceremony.