heroes compilation1.jpgLocal empowerment pressure groups have called upon the country’s business community to safeguard the economic gains brought about by the liberation struggle and cherish the sacrifice by the heroes and heroines which has resulted in the participation of previously disadvantaged groups in the mainstream economic activities.

With a few days left before the country commemorates Heroes Day, the business community has been urged to continuously safeguard the economic gains brought about by the protracted struggle.

Affirmative Action Group (AAG) president, Mr. Supa Mandiwanzira stressed the need to cherish the contributions by the country’s heroes saying the business community owes the economic emancipation to the living and fallen heroes.

Indigenous Business Development Centre CEO, Mr. Joshua Marufu encouraged the local business community to fulfil the wishes of the country’s heroes by actively participating in the economic empowerment programme.

Zimbabwe Entrepreneurs Youth Action president, Mr. Munyaradzi Kashambe believes it is the role of the youth across the country to safeguard the economic gains brought about by the result of the endurance by the country’s heroes during the liberation struggle.

This year’s Heroes’ Day comes at a time the country is in the process of implementing the indigenisation and economic empowerment programme aimed at ensuring broad based participation by indigenous people in economic development.

Meanwhile, farmers say the commemoration of Heroes’ Day signifies the important role that fallen and living heroes played towards liberating the country, paving way for black empowerment through land reform.


Farmers who spoke to ZBC News in the capital said there is need for the current generation to take up the legacy of the late freedom fighters through utilising land for food security.


Heroes’ Day commemorations are held annually in the month of August to reflect on the contributions made by fallen and living heroes in bringing independence which Zimbabweans are enjoying to date.

With the success of the land reform programme, farmers are urged to continue utilising land to enhance productivity.