Consumers are calling on industry and retailers to meet and come up with a common solution to the latest wave of unjustified prices for some basic commodities in the country’s retail markets.

Hours after President Emmerson Mnangagwa warned business people and shop owners against arbitrary price hikes of basic goods Zimbabweans woke up to find break prices increased by 10 cents to now cost a $1.10 at some retail shops.

The reasoning being cited behind the increase is that there has been an increase in the price of major raw materials according to a customer notice by one major bakery. 

A survey by the ZBC News this Saturday (today) also indicated prices of many other basic goods such as meat and eggs among others have been increased.

Consumers said government, industry and retailers should urgently meet to identify causes of the increases and come up with a workable solution.

In a related development, the Grain Millers Association of Zimbabwe chairman, Mr Tafadzwa Musarara in a statement released to the ZBC News said the millers are  shocked by the 10 percent unjustified increase in bread prices at a time when the cost of the key raw materials, flour is stable.

It is hoped business will exercise due responsibility in their pricing regime which have become a major concern that has seen the country being tagged as an expensive destination.