Bulawayo has been commended for being aggressive in its rebranding of the City of Kings which used to be the country’s industrial hub.

The Bulawayo brand which hinges on its industrial infrastructure and its strategic location as the prime link to the region through road, rail and air must be promoted for the economic development of the city and the nation at large.

Speaking during the launch of the rebranding of Bulawayo, the Minister of State for Bulawayo Cde Angeline Masuku said they are happy to be a part of the national process and called on members of the branding team to continue improving the brand.

Expanding on the Bulawayo brand, the City’s Senior Public Relations Manager Mrs Nesisa Mpofu said the heart of the city is its industrial infrastructure, and the rail network that spreads to link the city with other towns, cities together with Zambia and Botswana.

She further stated that tourism facilities such as the world heritage sites like Matopos and Khami Ruins together with access to Victoria Falls and the Hwange National Park make Bulawayo a unique brand.

The Senior Principal Director in the Office of the President and Cabinet in the Department of Public Affairs and Knowledge Management Ambassador Mary Mubi said the city must exploit the available resources in the build up to the national brand.

She, however, advised that it is critical for all provinces to involve all the people in order for the brand to reflect the views of the masses and for it to be embraced by locals.