Local industry is set to tap into the lucrative South African market following the signing of a memorandum of understanding (MOU) between Buy Zimbabwe and their South African counterparts.
It is a deal that is set to further boost the consumption of local products while also opening up the industry to new markets and opportunities for investment.
The MOU between Buy Zimbabwe and Proudly South African signed in the capital this Tuesday, marks the beginning of a journey for Zimbabwe to develop further the journey started 6 years ago to promote local products and assist to protect the local industry while also working to create jobs.
With a possibility to attracting new investor interest from this source market, it is a win-win situation for both parties according to Buy Zimbabwe chief executive officer Mr Munyaradzi Hwengwere.
With a database of over 8000 products, the Proudly South African brand offers a perfect and unique opportunity for the country’s local brands to gain access across a lucrative market thus positioning the local industry for better prospects.
South Africa remains one of the country’s important trading partners with the country importing a very broad range of goods from South Africa, including capital equipment and many other consumer products.