Officials from the Zimbabwe National Chamber of Commerce (ZNCC) say business is at the heart of economic transformation of the country as it helps to drive the growth of the Zimbabwean economy.

Celebrating businesses that excelled in Mashonaland region at the annual business awards ceremony in Harare, the incoming ZNCC Mashonaland region chairperson, Mr Archford Dongo says creating a competitive culture in industries is the foundation and basis of encouraging many businesses to thrive.

The business promotion initiative that is brought up by the ZNCC comes at the right time when the country requires more players to create employment and improve the lives of people.