The interest on Zimbabwe’s political and economic transformation at the World Economic Forum in Davos, Switzerland signals improved perception by the international community which the country can now utilise as leverage to attract critical lines of foreign direct investment.

The four day event brought together political and economic leaders to dialogue on crucial industrial and global agendas that will assist in shaping their economies.

While some critics would say the platform was only good for rich nations, for Zimbabwe it was the perfect conduit and opportunity to effectively spell out Brand Zimbabwe to the international market.

Given that the country had suffered years of investor skepticism that had placed it among the high risk areas of investment, hosting delegates such as the International Monetary Fund head Ms Christine Largade, the African Development Bank president Mr Akinwumi Adesina, and officials from the World Bank among other high sounding dignitaries is largely viewed as huge strides towards striking the right chords with the international community.

Experts agree that by addressing key issues around security on investments, the President Cde Emmerson Mnangagwa effectively addressed the country’s economic roadmap bordered on ensuring a conducive operating environment.

Now it’s only a matter of time before these marketing efforts can be translated into tangible investments which can be utilised to revitalise the country’s economic performance.

Davos presented an opportunity for the President to nudge the country’s fortunes in the correct direction and as expected Zimbabwe was arguably the busiest of the three nations with new leaders from Africa who were attending the forum for the first time.

The assurance given by President Mnangagwa for free, fair and credible elections   will send just about the right tonic and highlights the political will to ensure that the country moves away from the brand of yesteryear where the international community have questioned the outcome of its elections.

From Davos, the country will have to look at other avenues on which to continue preaching the economic gospel of transformation.

The immediate task is now to harness this interest which has seen the Zimbabwean Diaspora community responding to calls by the President to invest in the new Zimbabwe.

The appetite to further grow this interest is strongly visible as noted by Zimbabwe Exile Forum coordinator Mt Tino Mambeu.

As the curtain comes down on the 2018 edition of the World Economic Forum in Davos Switzerland, the nation can bank on this meeting to further buttress its re-engagement efforts.