The Minister of Information, Media and Broadcasting Services, Dr Christopher Mushohwe has challenged content producers to take up the opportunities that will be availed by the digitalisation programme to transform the film industry.

Addressing the Nyanga community at a local hotel at a Zim Digital content creators meeting, Dr Mushohwe said the digitalisation programme will change the landscape of the film industry.

He said the government has invested in the digitalisation programme through the procurement of broadcasting equipment and the onus is now upon independent producers to fully participate and generate enough content.

Speaking at the same occasion, ZBC Acting CEO, Mr Patrick Mavhura challenged content creators to up their game as the digitalisation programme will lead to increased content demand.

He said the government has taken a bold step to revive the film industry, adding that the digitalisation programme will lead to employment creation that will also capacitate downstream industries.

Broadcasting Authority of Zimbabwe (BAZ) CEO, Mr Obert Muganyura said through the digitalisation programme, Zimbabwe will realise increased national coverage for both radio and television to at least 80 percent.

Under the digitalisation programme, 24 new transmission sites are being constructed to augment the existing 24 sites.

Progress has already been realised and two studios out of four have been completed at ZBC Pockets Hill.

Six of the transmission sites have already been fully digitalised with two of them at Cecil Kopje and Rukotso in Manicaland Province.