Sports kit manufacturer and Warriors and Mighty Warriors kit supplier Mafro Sports is the new official kit sponsor of the Zimbabwe Homeless Soccer World Cup 2018 after partnering the organisers at Young Achievers Sports for Development (YASD), who use the power of football to energise the homeless and socially excluded people so that they can change their own lives.

The Homeless World Cup 2018 embodies the grassroots football outreach and social enterprise and Zimbabwe will send both a boys’ and girls’ team to Mexico later this year.

YASD Communications Manager Joseph Kuseka said his organisation was borne as a home grown solution by young people in response to a crisis and the need to take control of one’s destiny especially in Hatcliffe Extension.

“YASD has been part of the Homeless World Cup movement since 2006 and at each appearance they have represented Zimbabwe with pride and determination despite each of the player’s social or economic background,” he said.

Players selected for the Homeless World Cup are chosen on the basis of their desire to transform their lives as well as those in their communities.

Previously players were drawn from the Hatcliffe Extension community.

“As YASD we have seen that for the nation to develop, investment has to be made into the lives of the young people through investing in education, skills development as well as opportunity for the development and nurturing of talent,” said Kuseka.

Mafro Sports Management Private Limited representative, Xavier Francis Chitanda said his organisation is proud to be associated and supporting this very noble course that is a true embodiment of grassroots football outreach and social enterprise.

“Mafro Sports is delighted to be associated with YASD and most importantly the ability to work with the disadvantaged across the country where we hope our presence will bring hope and shine the light of those in need,” he said.

Chitanda added that as a company they realised the importance of sportsmen and women using good quality sports products.

“We were inspired to set up our company so as to work with the aspiring in sports and working with YASD is a fulfillment of our goals,” he said.

Taurai “Mdala Wethu” Tichatonga, Zimbabwe Homeless World Cup 2018 team coach said homelessness goes beyond living on the street or not having a habitat, it’s about inclusion, participation and the development of young people.

In the last decade Zimbabwe has made six appearances at the Homeless World Cup and at each appearance young people have passionately participated showcasing their skills and talents.

Most of those who have played at the tournament have come back with the desire to turn their lives around.

The experience that comes with travelling and interacting with other socially excluded people around the world motivates and inspires them to reach for their dreams.

Participation in the Homeless World Cup is made possible by building strong partnerships which are a strong pillar cemented in honesty, trust and transparency.