Book publishers have been urged to broaden their scope and effectively make use of radio and television as platforms for promoting their publications.
The call was made by Dr Tompson Tsodzo, during the Book Merit Awards ceremony held at Monomotapa Hotel in Harare on the 27th of July.
Dr. Tsodzo, who is a renowned author and educationist, said there is need for the introduction of programmes on radio and television that give a chance for literature artists, particularly the young, to read and recite their publications.
Â â€œLets emphasize the media and small publications.
â€œNowadays many people can no longer access books and other publications, so it is better for publishers to make use of radio and television to promote their literary work,â€ said Dr Tsodzo.
Dr Tsodzo, who was the Guest of Honour at the ceremony, also applauded Zimbabweans for their increased interest in reading; a habit which he said is giving authors and publishers the encouragement to continue publishing books.
The merit awards, which were managed by the Zimbabwe Book Publishers Association (ZBPA), saw many publishers from various categories scooping different awards that range from trophies, certificates and money.
In the Literature in English segment the book entitled â€˜The Trek and Other Storiesâ€™ scooped the first prize and Weaver Press, which published the book, walked away with a certificate, trophy and US$30 prize money.
The first prize in the Best Designed Primary School Textbook went to Longman Publishers for the book â€˜Excel Danho 3â€™, while Priority Projects Publishers won the first prize for the Best Designed Secondary School Textbook category for the book â€˜Aâ€™ Level Physical Geography.
There were no awards for other categories such as Shona and Ndebele Literature.Â
Professor Zifikile Gambahaya, who was the Chief Judge at the ceremony, said there were no entries in some categories while some books could not win awards because there were poorly edited.
â€œIt is important for writers and publishers to have qualified editors.
â€œMost books could not win awards because they had lots of editing mistakes, for instance spelling, punctuation and grammatical errors,â€ said Professor Gambahaya.
The ZBPA Chairman, Mr. Obert Kutadzaushe urged more publishers to bring their entries to the association so that the event will in future become bigger and more national.
Mr. Kutadzaushe said ZBPA expects more varied entries for the 2011 awards, especially in the Childrenâ€™s Literature categories.