Zimbabwean artists have bemoaned the failure by the financial sector to invest in the arts industry.

The country’s arts industry has been a lucrative business for some artists like Oliver Mtukudzi, Jah Prayzah, Alick Macheso and Cont Mhlanga, just to mention a few, while others are wallowing in poverty as the industry has failed to reward them.

Keaven Simomondo a performing artist based in Mutare said that there is need to invest in the arts to reward talent.

“The support system for the arts industry, the financial sector is not able to support the industry so that it will grow, but if the financial sector support the arts industry, they would still gain and get back what they would have ploughed into the industry,” he said.

Simomondo also said that the government should also channel other funds towards the creative industry because the entertainment industry also makes a contribution into the gross domestic product.

The bigger the arts industry grows, the more the money will come into the industry and they (artists) can also be able to give back to the society.

Simomondo is an accomplished poet and he also teaches traditional dance and modern dances to school children for competition.